resume
Professional
Info
Food and sport-related concepts that inspire people into action are my favorite brands to support. My second-grade teacher labeled me a writer, and it stuck. My writing skills were heavily developed through journalism in college, in professional copywriting and lean-aligned project management with a heavy emphasis on organization and efficiency. I'm a natural leader, proven through collegiate-level student government positions, various management roles and five years of entrepreneurial endeavors. I love inspiring and coaching others to unfold their potential to meet personal and team goals.
Work
Experience
Editorial Director
adidas|North America Brand Design
Jan 2020 - April 2020
Responsible for the creative, workflow, and strategy for a new editorial business unit on adidas.com for North America. Our primary goal was to support SEO KPIs while the content was designed to offer valuable guidance for commonly searched questions related to sport, training, and gear. Our pitch and test cases supported by the North America SEO team outperformed our Global counterparts.
Head of Copy for North America Brand Design
adidas|North America Brand Design
2018- 2020
Created, hired, and trained the adidas North America Brand Design copywriting team (from one to seven writers) to support adidas.com and wholesale accounts for all digital channels. Ensured our team aligned with eCom KPIs across Paid Social Media, Onsite/App/Email platforms for all categories (North America).
Sr. Copywriter
adidas|North America Brand Design
2017- 2018
Contracted as a Sr. Copywriter for SEO, Paid Social Ads, Affiliate features, some email, and features across all sport/fashion categories.
Digital Copywriter/Editor
Nike
2015- 2017
My first contract: I wrote and edited long and short-form product descriptions (PDP) for Nike.com, Global Digital Commerce Group.
My second contract: I wrote/edited and published content for NIKE Global HR.
Web Copywriter III
Graphic Products
2013 - 2015
Lead web writer in the marketing department for Graphic Products. Responsible for the final review of all SEO content. Recently finished 20-month long project of content migration of more than 230 websites down to one. This involved the editing and re-writing of hundreds of industry articles, product descriptions, and web copy of consistent voice across three brands. Responsible for email marketing campaign copy. I tracked and analyzed various online content from posting, to lead capture, and through the sales cycle. I contributed to writing, editing, and research for best practice guides, quick reference guides, product descriptions for three brands, and all online product marketing.
Digital Media Strategist & Copywriter
Mad Monkey Fire/Go Interactive Media
Freelance
2012 - Present
Projects include a semi-monthly blog devoted to the marketing and musings of a start-up company, which has since changed its name and developed a solid niche in digital video intros called Black Wire Studio. I was the lead writer for marketing materials, website, and social media of Go Interactive Media while project managing multi-platform solutions integrating 3-4 forms of interactive digital technology. The last project managed was for a Fortune 500 company that estimated an ROI of more than 200% in the first three months of beta testing.
Sales Operations & Analysis
Fisher Investments
2009 - 2012
This role supported inside and outside sales by working closely with CIS for database management, relationship and lead analysis, and lead deployment. I chose this route to gain a breadth of skills while still considered the "creative" one of the group. This label allowed me to be known for outside of the box ideas, in which senior level management requested my time and I was continuously given side projects for internal communications and marketing.
Copywriting Freelance
See list at the bottom.
2005 - Present
Researcher|Communications
House of Commons ◆ Parliament◆ London, UK
2002
I worked in the office of Geraint Davies, (former) Member of Parliament for the Labour Party.
Skills
DIGITAL CONTENT STRATEGY
COPYWRITING
EDITORIAL
EDITING
SEO KNOWLEDGABLE
STORY BOARDING
PHOTOSHOP
IN DESIGN
APPLE MOTION
MICROSOFT OFFICE SUITE
WRIKE PROJECT MANAGEMENT SYSTEM
LEAN & AGILE PROJECT MANAGEMENT CONCEPTS
[5S & Kanban]
DATABASE MANAGEMENT
SUPER AWESOME CHILLI MAKER
Favorite Quotes
"My best subject is winning."
-Daughter
"Great minds have always encountered violent opposition from mediocre minds."
-Albert Einstein
"Don't tell me the sky's the limit when there are footprints on the moon."
-Paul Brandt
Education
Pacific University
2004
BA Media Arts
Multimedia & Poly Sci major, I served on student government and wrote for The Index (the university student paper). I later interned (2002) in London's Parliament, in the House of Commons and was offered a full time position upon graduation.
University of Oxford
2002
Credits acheived through Pacific University. Classes were emphasized in British Culture and British Politics.
Freelance
WORK LIST:
NYXIO Technologies ◆ PR See Press Releases
Play Gig-it Games ◆ PR See Press Releases
US Outdoor Store ◆ Long Form Product Descriptions
PDX MAX AWARDS 2014 ◆ Web/Digital Copy
HOTEL MODERA ◆ Content Writing
LOAN REFINE ◆ Social Media, Blogging & Account Management
NON PROFIT LOBBYING ◆ Washington DC
NW DOCUMENTARY ◆ Public Relations
MAD MONKEY FIRE ◆ Copywriting ◆Brand Development
BLISS ◆ Internal Marketing Strategy ◆ Content Writing