Food and sport-related concepts that inspire people into action are my favorite brands to support. My second-grade teacher labeled me a writer, and it stuck. My writing skills were heavily developed through journalism in college, in professional copywriting and lean-aligned project management with a heavy emphasis on organization and efficiency. I'm a natural leader, proven through collegiate-level student government positions, various management roles and five years of entrepreneurial endeavors. I love inspiring and coaching others to unfold their potential to meet personal and team goals. 

 

Editorial Director

adidas|North America Brand Design

Jan 2020 - April 2020

Responsible for the creative, workflow, and strategy for a new editorial business unit on adidas.com for North America. Our primary goal was to support SEO KPIs while the content was designed to offer valuable guidance for commonly searched questions related to sport, training, and gear. Our pitch and test cases supported by the North America SEO team outperformed our Global counterparts. 

 

Head of Copy for North America Brand Design

adidas|North America Brand Design

2018- 2020

Created, hired, and trained the adidas North America Brand Design copywriting team (from one to seven writers) to support adidas.com and wholesale accounts for all digital channels. Ensured our team aligned with eCom KPIs across Paid Social Media, Onsite/App/Email platforms for all categories (North America). 

 

Sr. Copywriter

adidas|North America Brand Design

2017- 2018

Contracted as a Sr. Copywriter for SEO, Paid Social Ads, Affiliate features, some email, and features across all sport/fashion categories.

​

Digital Copywriter/Editor

Nike

2015- 2017

 

My first contract: I wrote and edited long and short-form product descriptions (PDP) for Nike.com, Global Digital Commerce Group. 

My second contract: I wrote/edited and published content for NIKE Global HR.

 

Web Copywriter III

Graphic Products

2013 - 2015

 

Lead web writer in the marketing department for Graphic Products. Responsible for the final review of all SEO content. Recently finished 20-month long project of content migration of more than 230 websites down to one. This involved the editing and re-writing of hundreds of industry articles, product descriptions, and web copy of consistent voice across three brands. Responsible for email marketing campaign copy. I tracked and analyzed various online content from posting, to lead capture, and through the sales cycle. I contributed to writing, editing, and research for best practice guides, quick reference guides, product descriptions for three brands, and all online product marketing.

 

Digital Media Strategist & Copywriter

Mad Monkey Fire/Go Interactive Media

Freelance

2012 - Present

 

Projects include a semi-monthly blog devoted to the marketing and musings of a start-up company, which has since changed its name and developed a solid niche in digital video intros called Black Wire Studio. I was the lead writer for marketing materials, website, and social media of Go Interactive Media while project managing multi-platform solutions integrating 3-4 forms of interactive digital technology. The last project managed was for a Fortune 500 company that estimated an ROI of more than 200% in the first three months of beta testing. 

 

Sales Operations & Analysis

Fisher Investments

2009 - 2012

 

This role supported inside and outside sales by working closely with CIS for database management, relationship and lead analysis, and lead deployment. I chose this route to gain a breadth of skills while still considered the "creative" one of the group. This label allowed me to be known for outside of the box ideas, in which senior level management requested my time and I was continuously given side projects for internal communications and marketing. 

 

 

Copywriting Freelance

See list at the bottom.

2005 - Present

 

Researcher|Communications 

House of Commons ◆ Parliament◆ London, UK

2002

I worked in the office of Geraint Davies, (former) Member of Parliament for the Labour Party.

 

 

 

 

 

Skills

DIGITAL CONTENT STRATEGY

COPYWRITING

EDITORIAL

EDITING

SEO KNOWLEDGABLE

STORY BOARDING

PHOTOSHOP

IN DESIGN

APPLE MOTION

MICROSOFT OFFICE SUITE

WRIKE PROJECT MANAGEMENT SYSTEM

LEAN & AGILE PROJECT MANAGEMENT CONCEPTS

[5S & Kanban]

DATABASE MANAGEMENT

SUPER AWESOME CHILLI MAKER

Favorite Quotes

"My best subject is winning."

-Daughter

 

"Great minds have always encountered violent opposition from mediocre minds."

-Albert Einstein

 

"Don't tell me the sky's the limit when there are footprints on the moon."

-Paul Brandt

 

Pacific University

2004

BA Media Arts

 

Multimedia & Poly Sci major, I served on student government and wrote for The Index (the university student paper). I later interned (2002) in London's Parliament, in the House of Commons and was offered a full time position upon graduation.

 

University of Oxford

2002

 

Credits acheived through Pacific University. Classes were emphasized in British Culture and British Politics.

​

WORK LIST:

 

ZOTTA◆Content development

NYXIO Technologies ◆ PR See Press Releases

Play Gig-it Games ◆ PR See Press Releases 

US Outdoor Store ◆ Long Form Product Descriptions

PDX MAX AWARDS 2014 ◆ Web/Digital Copy

HOTEL MODERA ◆ Content Writing

LOAN REFINE ◆ Social Media, Blogging & Account Management

NON PROFIT LOBBYING ◆ Washington DC

NW DOCUMENTARY ◆ Public Relations

MAD MONKEY FIRE ◆ Copywriting ◆Brand Development

BLISS ◆ Internal Marketing Strategy ◆ Content Writing